Sunday, May 29, 2005

Double Dutch

A few days have passed since the last post due to a little cross channel trip to Amsterdam to catch up on how the world sees Indian foods at the PLMA show at the RAI Centre. The Food from Britain stand had a large contingent of Indian/Asian food suppliers, not surprising really as we make better curries than the Indians now. But the spread of the world's finest cuisine seems to be still slow in mainstream Europe. The subtlety and complexity of Indian cuisine seems to have escaped the Germans, Belgians and French whose offerings came in three flavours, mild, medium and hot.

A lot of interest from Scandinavia though from one UK manufacturer of Indian foods who now has possible own label supermarket deals with Iceland, Denmark, Sweden and Finland. Seems like the fiery passion of Indian foods are finally starting to melt the reserve of the Scandinavians?

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